The commodification of the transcendent

“My definition of art is very straightforward: Art is what is sold as art, and that’s it. When someone buys something, believing he or she is buying art, then it is art. If you pay for something because you think it’s art, you’re basically creating art: the buyer creates art, not the artist. This is what’s going on in the art world, although they won’t tell you that—they don’t believe in art, but they do believe in selling art.” – Slovenian Damien Hirst (interviewed by Jesse Darling in “Being Damien Hirst” (emphases in the original)