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“If the deity is one who delights in charity and mercy and purity more than in oblations of blood, the chanting of hymns, and the fumes of incense, his worshippers will best please him, not by prostrating themselves before him, by intoning his praises, and by filling his temples with costly gifts, but by being pure and merciful and charitable towards men, for in so doing they will imitate, as far as human infirmity allows, the perfections of the divine nature.” – Sir James George Frazer, The Golden Bough