“Clarity is not the prize in writing, nor is it always the principal mark of a good style. There are occasions when obscurity serves a literary yearning, if not a literary purpose, and there are writers whose mien is more overcast than clear. But since writing is communication, clarity can only be a virtue. And although there is no substitute for merit in writing, clarity comes closest to being one.” – William Strunk Jr. and E. B. White, The Elements of Style
“Do not be tempted by a twenty-dollar word when there’s a ten-center handy, ready and able.” – William Strunk Jr. and E. B. White, The Elements of Style
“Adverbs are easy to build. Take an adjective or a participle, add -ly, and behold! you have an adverb. But you’d probably be better off without it.” – William Strunk Jr. and E. B. White, The Elements of Style
“The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place.” – William Strunk Jr. and E. B. White, The Elements of Style
“Writing is, for most, laborious and slow. The mind travels faster than the pen; consequently, writing becomes a question of learning to make occasional wing shots, bringing down the bird of thought as it flashes by.” – William Strunk Jr. and E. B. White, The Elements of Style
“Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable.” – William Strunk Jr. and E. B. White, The Elements of Style
“Who can confidently say what ignites a certain combination of words, causing them to explode in the mind? Who knows why certain notes in music are capable of stirring the listener deeply, though the same notes slightly rearranged are impotent? These are high mysteries . . . . There is no satisfactory explanation of style, no infallible guide to good writing, no assurance that a person who thinks clearly will be able to write clearly, no key that unlocks the door.” – William Strunk Jr. and E. B. White, The Elements of Style
“In formal writing, the future tense requires shall for the first person, will for the second and third. The formula to express the speaker’s belief regarding his future action or state is I shall; I will expresses his determination or his consent. A swimmer in distress cries, “I shall drown; no one will save me!” A suicide puts it the other way: “I will drown; no one shall save me!” In relaxed speech, however, the words shall and will are seldom used precisely; our ear guides us or fails to guide us, as the case may be, and we are quite likely to drown when we want to survive and survive when we want to drown.” – William Strunk Jr. and E. B. White, The Elements of Style (emphases in original)
“The greatest writers—Homer, Dante, Shakespeare—are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.” – William Strunk Jr. & E.B. White, The Elements of Style